An attractive design for your marketing goes a long way to inviting attention and has the ability to turn the recipient from a prospect to a customer. Getting your design right cannot be emphasised enough; time taken at this stage will pay dividends, so be prepared not to rush headlong in to the design stage but take a structured view on what you want to achieve, any call to action and how best to present this out in a structured and appealing manner. If in doubt use the experience of your printing company to offer advice, assistance or even a full design service for your flyer printing.
Getting the best from your postcard marketing hinges on the content and design, so not to be taken lightly! For truly a truly effective postcard campaign there are a few critical elements that you need to get nailed on straight away – and this is where a little planning comes in to play. Perhaps the best tip before embarking upon any designing is to think like your customer. What terminology do they recognise and understand, what would inspire them as a call to action, what type of offer would be best received? Get all of this right and the rest should be a piece of cake. Read on for our print postcard pointers!
Your business is online and everything is going great. So why do you need flyer printing as a marketing and promotion tool? Well, largely because not everyone will take the time and trouble to search for you on the internet, and as we all know to our cost, if you’re not on page 1 then say goodbye 90% of the customers searching. Harsh but true, which is exactly why you need to add flyer printing in to the mix of your business generating advertising.
If you have important information to share or just fancy firing out a message to your customers as a fun way to keep in touch, then deciding to print postcards is a great way to achieve this and so much more.
Postcards are fun, bite size pieces of information. Bizarrely the simpler they are, the better they perform. In fact a postcard that is sent to say ‘hello, we’re still here and we miss you’ can have a better result than a full on marketing drive. They are a quick and effective way of communicating, simple to create, affordable to print and are always almost read. What’s not to love?!
All of all of the printed marketing products available, brochure printing is the one that has the opportunity to make the biggest impact. As a key element in the promotion and marketing tool box it is the single biggest opportunity to outline your key products and services, who and where you are and what your mission is. It can be formal or informal, but it must always be relevant to the audience that you are targeting – and you may have several. Firstly, it pays to think about your target audience and have a clear understanding of what they want. Consider age, gender and how your product or services can fulfil their requirements.
Any present is lifted in to the stratosphere of delight when it is wrapped in luxurious metallic wrapping paper. A beautifully wrapped present with an elegantly tied bow as the finishing touch is a joy to behold. High Street stores offer a gift wrapping service at Christmas to showcase their products to the very highest standards, and gold or silver wrapping paper is often the paper of choice. However, metallic wrapping paper does not need to be limited to silver or gold, nor does it need to be limited to Christmas.
It’s time to look at what your business card can do for you. As a company that has been printing business cards for close to 40 years we have a few tips that we can pass on to get the best from your card. Not the actual printing and boards; that they have to be excellent goes without saying (or it should!) What we are going to share with you is some tips on guerrilla marketing and how your business card can help.
The opportunity to print your own postcards is too good to pass up. They are such a fabulous medium for getting your message right in front of the very people you want to impress – your prospects and customers. As a piece of direct mail the postcard is the one printed product that gets a welcome when it is delivered, as it generally goes hand in hand with an offer, a promotion, an event or something exciting newsworthy.
Preparing for your January Sale need not be a nightmare. OK, so December is going to be a mad and busy month, but January deserves your attention to. Start planning for your New Year/January Sale now and it will certainly pay off.
Get ahead of the game. Preparation is key so get ready for your Sale as early as possible. Thinking about and planning how you will promote your Sale is as important as the Sale itself. For your Sale to be successful communication is paramount. Make sure your customers and prospects know that a Big Sale is imminent with email and website notifications, social media updates and of course, lots of visual stimulus like posters and banners.
According to Pantone, the world authority on colour and colour systems, the colours for autumn 2015 are ‘earthy neutrals with a range of bold colour statements and patterns to reflect a landscape of hope, fun, fantasy and all things natural.’ Wow – who knew that colours could say so much? Well, we all do. Every time we decide to redecorate a room the first thing we reach for are the paint colour swatches. Generally we already have an idea of what effect we want to achieve (calm, vibrant, luxurious) and then pick colours that we feel achieve the effect we are after. Suffice to say whilst there will always be differences of opinion on what a particular colour says, some colours are renowned for creating a particular feeling - blue for calming, green for relaxing, yellow for energy.
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An attractive design for your marketing goes a long way to inviting attention and has the ability to turn the recipient from a prospect to a customer. Getting your design right cannot be emphasised enough; time taken at this stage will pay dividends, so be prepared not to rush headlong in to the design stage but take a structured view on what you want to achieve, any call to action and how best to present this out in a structured and appealing manner. If in doubt use the experience of your printing company to offer advice, assistance or even a full design service for your flyer printing.
Getting the best from your postcard marketing hinges on the content and design, so not to be taken lightly! For truly a truly effective postcard campaign there are a few critical elements that you need to get nailed on straight away – and this is where a little planning comes in to play. Perhaps the best tip before embarking upon any designing is to think like your customer. What terminology do they recognise and understand, what would inspire them as a call to action, what type of offer would be best received? Get all of this right and the rest should be a piece of cake. Read on for our print postcard pointers! 
Your business is online and everything is going great. So why do you need flyer printing as a marketing and promotion tool? Well, largely because not everyone will take the time and trouble to search for you on the internet, and as we all know to our cost, if you’re not on page 1 then say goodbye 90% of the customers searching. Harsh but true, which is exactly why you need to add flyer printing in to the mix of your business generating advertising.
If you have important information to share or just fancy firing out a message to your customers as a fun way to keep in touch, then deciding to print postcards is a great way to achieve this and so much more. 
All of all of the printed marketing products available, brochure printing is the one that has the opportunity to make the biggest impact. As a key element in the promotion and marketing tool box it is the single biggest opportunity to outline your key products and services, who and where you are and what your mission is. It can be formal or informal, but it must always be relevant to the audience that you are targeting – and you may have several. Firstly, it pays to think about your target audience and have a clear understanding of what they want. Consider age, gender and how your product or services can fulfil their requirements. 
Any present is lifted in to the stratosphere of delight when it is wrapped in luxurious metallic wrapping paper. A beautifully wrapped present with an elegantly tied bow as the finishing touch is a joy to behold. High Street stores offer a gift wrapping service at Christmas to showcase their products to the very highest standards, and gold or silver wrapping paper is often the paper of choice. However, metallic wrapping paper does not need to be limited to silver or gold, nor does it need to be limited to Christmas.
It’s time to look at what your business card can do for you. As a company that has been printing business cards for close to 40 years we have a few tips that we can pass on to get the best from your card. Not the actual printing and boards; that they have to be excellent goes without saying (or it should!) What we are going to share with you is some tips on guerrilla marketing and how your business card can help.
The opportunity to print your own postcards is too good to pass up. They are such a fabulous medium for getting your message right in front of the very people you want to impress – your prospects and customers. As a piece of direct mail the postcard is the one printed product that gets a welcome when it is delivered, as it generally goes hand in hand with an offer, a promotion, an event or something exciting newsworthy.
Preparing for your January Sale need not be a nightmare. OK, so December is going to be a mad and busy month, but January deserves your attention to. Start planning for your New Year/January Sale now and it will certainly pay off.
According to Pantone, the world authority on colour and colour systems, the colours for autumn 2015 are ‘earthy neutrals with a range of bold colour statements and patterns to reflect a landscape of hope, fun, fantasy and all things natural.’ Wow – who knew that colours could say so much? Well, we all do. Every time we decide to redecorate a room the first thing we reach for are the paint colour swatches. Generally we already have an idea of what effect we want to achieve (calm, vibrant, luxurious) and then pick colours that we feel achieve the effect we are after. Suffice to say whilst there will always be differences of opinion on what a particular colour says, some colours are renowned for creating a particular feeling - blue for calming, green for relaxing, yellow for energy.
