At A Local Printer we are often involved in creating and refreshing brand identities for our clients, but something that we have only toyed with when it came to our own!
Preparing for your January Sale need not be a nightmare. OK, so December is going to be a mad and busy month, but January deserves your attention to. Start planning for your New Year/January Sale now and it will certainly pay off.
Get ahead of the game. Preparation is key so get ready for your Sale as early as possible. Thinking about and planning how you will promote your Sale is as important as the Sale itself. For your Sale to be successful communication is paramount. Make sure your customers and prospects know that a Big Sale is imminent with email and website notifications, social media updates and of course, lots of visual stimulus like posters and banners.
When someone says white do you think boring, cold, clinical, nothingness? Or do you think of fluffy clouds scudding across the sky, soft peaks of meringue or a soft falling of snow?
Whilst pure white occurs infrequently in nature we rely on it all the time for design. In terms of design white represents new beginnings with a nod to modernity and contemporary creativity. It is often used to symbolise purity, peace, cleanliness and softness. So how is that achieved in the printed piece?
According to Pantone, the world authority on colour and colour systems, the colours for autumn 2015 are ‘earthy neutrals with a range of bold colour statements and patterns to reflect a landscape of hope, fun, fantasy and all things natural.’ Wow – who knew that colours could say so much? Well, we all do. Every time we decide to redecorate a room the first thing we reach for are the paint colour swatches. Generally we already have an idea of what effect we want to achieve (calm, vibrant, luxurious) and then pick colours that we feel achieve the effect we are after. Suffice to say whilst there will always be differences of opinion on what a particular colour says, some colours are renowned for creating a particular feeling - blue for calming, green for relaxing, yellow for energy.
Improvements in technology give us many different ways of keeping track of time, with calendars on our phones, laptops and desktop computers. However, traditional calendar printing is still relevant today and has a firm place on the podium of promotional items. So whilst technology may be king, the printed calendar still rules the roost at home and in the office for recording important dates and events.
Your calendar is a marketing king!
Printed calendars also make excellent marketing tools – your brand in front of the customer for a whole 12 months. Really, you couldn’t pay too much for that sort of exposure. So how about upping the ante?
I have been having a lovely time reading blogs demonstrating how to make perfect bound notebooks. The results look truly professional! But for those people wanting to sell their notebooks, hand making each one is not really a viable option.
As a reminder, perfect bound notebooks are when single pages are glued in to the spine of a cover. As a good rule of thumb the spines need to be no less than 5mm to allow enough glue and pressure to hold all the pages securely. Because you can work on the width of the spine you can have lots of pages of a lighter weight paper, or fewer pages of heavier paper.
These days making your money go further is more than just a game. The resurgence of the loyalty card is a sign that businesses want you to keep on returning, and the carrot on the stick is the offer of something free or at a reduced price. Tempting!
How can we make Loyalty Cards work for us?
As a business what should we be making of this phenomena? One thing is clear – to get more business it has to be attractive to potential new customers and rewarding to existing ones. These days it doesn’t matter what type of business you are in, you are in a very competitive market! From cafes (free coffee for every 6 purchased) to holidays (stay 6 nights and get one free) if you do not have an edge then the consumer will click or walk away…..
Whether you’re attending an exhibition or a trade show, meeting a prospective customer for the first time, holding a training session or doing a mailing campaign, presentation folders are the ideal way to showcase your business with confidence.
A5 presentation folders look so much more professional than handing over a pile of random loose documents which are just asking to get dropped or mislaid. You can also use the space on an A5 presentation folder to promote your business with maximum impact. Add your own artwork so that the final product is just how you want it.
Making a career out of capturing precious and unique moments in time, professional photographers usually already have a stunning array of images to choose from for their marketing materials — and online printers can offer a superb range of printed materials to complement these images and create a memorable piece of marketing collateral.
Whether a photography business is B2C (business to consumer, including weddings, family portraits or pets), or B2B (business to business, including commercial photography), there’s a suitable leaflet printer, flyer, or postcard which will meet the business objectives of keeping your name and brand in the minds of potential customers.
Printed leaflets represent a terrific marketing opportunity: they are cost-effective, offer flexibility of distribution and can appeal to a wide demographic. As leaflet printers we produce a wide variety of leaflets for many different types of businesses, charities and events.
Basket
Preparing for your January Sale need not be a nightmare. OK, so December is going to be a mad and busy month, but January deserves your attention to. Start planning for your New Year/January Sale now and it will certainly pay off.
When someone says white do you think boring, cold, clinical, nothingness? Or do you think of fluffy clouds scudding across the sky, soft peaks of meringue or a soft falling of snow? 
According to Pantone, the world authority on colour and colour systems, the colours for autumn 2015 are ‘earthy neutrals with a range of bold colour statements and patterns to reflect a landscape of hope, fun, fantasy and all things natural.’ Wow – who knew that colours could say so much? Well, we all do. Every time we decide to redecorate a room the first thing we reach for are the paint colour swatches. Generally we already have an idea of what effect we want to achieve (calm, vibrant, luxurious) and then pick colours that we feel achieve the effect we are after. Suffice to say whilst there will always be differences of opinion on what a particular colour says, some colours are renowned for creating a particular feeling - blue for calming, green for relaxing, yellow for energy.
Improvements in technology give us many different ways of keeping track of time, with calendars on our phones, laptops and desktop computers. However, traditional calendar printing is still relevant today and has a firm place on the podium of promotional items. So whilst technology may be king, the printed calendar still rules the roost at home and in the office for recording important dates and events.
I have been having a lovely time reading blogs demonstrating how to make perfect bound notebooks. The results look truly professional! But for those people wanting to sell their notebooks, hand making each one is not really a viable option.
These days making your money go further is more than just a game. The resurgence of the loyalty card is a sign that businesses want you to keep on returning, and the carrot on the stick is the offer of something free or at a reduced price. Tempting!
Whether you’re attending an exhibition or a trade show, meeting a prospective customer for the first time, holding a training session or doing a mailing campaign, presentation folders are the ideal way to showcase your business with confidence.
Making a career out of capturing precious and unique moments in time, professional photographers usually already have a stunning array of images to choose from for their marketing materials — and online printers can offer a superb range of printed materials to complement these images and create a memorable piece of marketing collateral. 
Printed leaflets represent a terrific marketing opportunity: they are cost-effective, offer flexibility of distribution and can appeal to a wide demographic. As leaflet printers we produce a wide variety of leaflets for many different types of businesses, charities and events.
