Getting the best from your postcard marketing hinges on the content and design, so not to be taken lightly! For truly a truly effective postcard campaign there are a few critical elements that you need to get nailed on straight away – and this is where a little planning comes in to play. Perhaps the best tip before embarking upon any designing is to think like your customer. What terminology do they recognise and understand, what would inspire them as a call to action, what type of offer would be best received? Get all of this right and the rest should be a piece of cake. Read on for our print postcard pointers!
Your business is online and everything is going great. So why do you need flyer printing as a marketing and promotion tool? Well, largely because not everyone will take the time and trouble to search for you on the internet, and as we all know to our cost, if you’re not on page 1 then say goodbye 90% of the customers searching. Harsh but true, which is exactly why you need to add flyer printing in to the mix of your business generating advertising.
If you have important information to share or just fancy firing out a message to your customers as a fun way to keep in touch, then deciding to print postcards is a great way to achieve this and so much more.
Postcards are fun, bite size pieces of information. Bizarrely the simpler they are, the better they perform. In fact a postcard that is sent to say ‘hello, we’re still here and we miss you’ can have a better result than a full on marketing drive. They are a quick and effective way of communicating, simple to create, affordable to print and are always almost read. What’s not to love?!
All of all of the printed marketing products available, brochure printing is the one that has the opportunity to make the biggest impact. As a key element in the promotion and marketing tool box it is the single biggest opportunity to outline your key products and services, who and where you are and what your mission is. It can be formal or informal, but it must always be relevant to the audience that you are targeting – and you may have several. Firstly, it pays to think about your target audience and have a clear understanding of what they want. Consider age, gender and how your product or services can fulfil their requirements.
If you are a designer looking for another way to make the most of all your beautiful designs it might be worth adding notepad printing to the mix. A set of notepads held together with a complimentary belly band makes for an eye catching retail item and taps straight in to the gift market. So what things should you consider when embarking upon printed notepad design?
The opportunity to print your own postcards is too good to pass up. They are such a fabulous medium for getting your message right in front of the very people you want to impress – your prospects and customers. As a piece of direct mail the postcard is the one printed product that gets a welcome when it is delivered, as it generally goes hand in hand with an offer, a promotion, an event or something exciting newsworthy.
We are often asked if we can print wrapping paper on kraft paper - and the answer has always been no. Until now. Prompted by an obvious desire for kraft wrapping paper printing we have come up with the cheats answer - print the background in a kraft style. Obvious really :) There are many benefits to this. Read on for more information.
• Global Industry Analysts Inc predicts that the global market for stationery products will exceed $226 billion by 2020.
• The UK based Greeting Card Association market report for 2015 shows greeting cards were sold with a value of over £1.6 billion at retail and that the total value of single cards sold in the UK in 2014 stood at £1.39 billion, up 7.77%
Wow – those are impressive figures!
At A Local Printer we have seen our online customer base change from predominantly promotion and marketing print with some businesses printing to retail driven. One trend that is very heartening to see is the increase in letter writing stationery – after all, what is nicer than receiving a handwritten letter that someone has taken the time and effort to write.
When someone says white do you think boring, cold, clinical, nothingness? Or do you think of fluffy clouds scudding across the sky, soft peaks of meringue or a soft falling of snow?
Whilst pure white occurs infrequently in nature we rely on it all the time for design. In terms of design white represents new beginnings with a nod to modernity and contemporary creativity. It is often used to symbolise purity, peace, cleanliness and softness. So how is that achieved in the printed piece?
According to Pantone, the world authority on colour and colour systems, the colours for autumn 2015 are ‘earthy neutrals with a range of bold colour statements and patterns to reflect a landscape of hope, fun, fantasy and all things natural.’ Wow – who knew that colours could say so much? Well, we all do. Every time we decide to redecorate a room the first thing we reach for are the paint colour swatches. Generally we already have an idea of what effect we want to achieve (calm, vibrant, luxurious) and then pick colours that we feel achieve the effect we are after. Suffice to say whilst there will always be differences of opinion on what a particular colour says, some colours are renowned for creating a particular feeling - blue for calming, green for relaxing, yellow for energy.
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Getting the best from your postcard marketing hinges on the content and design, so not to be taken lightly! For truly a truly effective postcard campaign there are a few critical elements that you need to get nailed on straight away – and this is where a little planning comes in to play. Perhaps the best tip before embarking upon any designing is to think like your customer. What terminology do they recognise and understand, what would inspire them as a call to action, what type of offer would be best received? Get all of this right and the rest should be a piece of cake. Read on for our print postcard pointers! 
Your business is online and everything is going great. So why do you need flyer printing as a marketing and promotion tool? Well, largely because not everyone will take the time and trouble to search for you on the internet, and as we all know to our cost, if you’re not on page 1 then say goodbye 90% of the customers searching. Harsh but true, which is exactly why you need to add flyer printing in to the mix of your business generating advertising.
If you have important information to share or just fancy firing out a message to your customers as a fun way to keep in touch, then deciding to print postcards is a great way to achieve this and so much more. 
All of all of the printed marketing products available, brochure printing is the one that has the opportunity to make the biggest impact. As a key element in the promotion and marketing tool box it is the single biggest opportunity to outline your key products and services, who and where you are and what your mission is. It can be formal or informal, but it must always be relevant to the audience that you are targeting – and you may have several. Firstly, it pays to think about your target audience and have a clear understanding of what they want. Consider age, gender and how your product or services can fulfil their requirements. 
If you are a designer looking for another way to make the most of all your beautiful designs it might be worth adding notepad printing to the mix. A set of notepads held together with a complimentary belly band makes for an eye catching retail item and taps straight in to the gift market. So what things should you consider when embarking upon printed notepad design?
The opportunity to print your own postcards is too good to pass up. They are such a fabulous medium for getting your message right in front of the very people you want to impress – your prospects and customers. As a piece of direct mail the postcard is the one printed product that gets a welcome when it is delivered, as it generally goes hand in hand with an offer, a promotion, an event or something exciting newsworthy.
We are often asked if we can print wrapping paper on kraft paper - and the answer has always been no. Until now. Prompted by an obvious desire for kraft wrapping paper printing we have come up with the cheats answer - print the background in a kraft style. Obvious really :) There are many benefits to this. Read on for more information.
When someone says white do you think boring, cold, clinical, nothingness? Or do you think of fluffy clouds scudding across the sky, soft peaks of meringue or a soft falling of snow? 
According to Pantone, the world authority on colour and colour systems, the colours for autumn 2015 are ‘earthy neutrals with a range of bold colour statements and patterns to reflect a landscape of hope, fun, fantasy and all things natural.’ Wow – who knew that colours could say so much? Well, we all do. Every time we decide to redecorate a room the first thing we reach for are the paint colour swatches. Generally we already have an idea of what effect we want to achieve (calm, vibrant, luxurious) and then pick colours that we feel achieve the effect we are after. Suffice to say whilst there will always be differences of opinion on what a particular colour says, some colours are renowned for creating a particular feeling - blue for calming, green for relaxing, yellow for energy.
