All of all of the printed marketing products available, brochure printing is the one that has the opportunity to make the biggest impact. As a key element in the promotion and marketing tool box it is the single biggest opportunity to outline your key products and services, who and where you are and what your mission is. It can be formal or informal, but it must always be relevant to the audience that you are targeting – and you may have several. Firstly, it pays to think about your target audience and have a clear understanding of what they want. Consider age, gender and how your product or services can fulfil their requirements.
If you are a designer looking for another way to make the most of all your beautiful designs it might be worth adding notepad printing to the mix. A set of notepads held together with a complimentary belly band makes for an eye catching retail item and taps straight in to the gift market. So what things should you consider when embarking upon printed notepad design?
Any present is lifted in to the stratosphere of delight when it is wrapped in luxurious metallic wrapping paper. A beautifully wrapped present with an elegantly tied bow as the finishing touch is a joy to behold. High Street stores offer a gift wrapping service at Christmas to showcase their products to the very highest standards, and gold or silver wrapping paper is often the paper of choice. However, metallic wrapping paper does not need to be limited to silver or gold, nor does it need to be limited to Christmas.
Ok, we know our website is all things to all people but don’t let that put you off! We have been delivering bespoke printing services since 1978 – which means that we are pretty good at understanding what our customers want and how to deliver it.
At the end of the day there is only so much that we can publish on our website as a product that can be ordered online. Some items are just too unique or complex for us to attempt to sell online. But that doesn’t mean we don’t print them. Far from it in fact. Almost two thirds of our business comes from bespoke printing – from foil blocking to packaging to promotional printing.
It’s time to look at what your business card can do for you. As a company that has been printing business cards for close to 40 years we have a few tips that we can pass on to get the best from your card. Not the actual printing and boards; that they have to be excellent goes without saying (or it should!) What we are going to share with you is some tips on guerrilla marketing and how your business card can help.
The opportunity to print your own postcards is too good to pass up. They are such a fabulous medium for getting your message right in front of the very people you want to impress – your prospects and customers. As a piece of direct mail the postcard is the one printed product that gets a welcome when it is delivered, as it generally goes hand in hand with an offer, a promotion, an event or something exciting newsworthy.
We are often asked if we can print wrapping paper on kraft paper - and the answer has always been no. Until now. Prompted by an obvious desire for kraft wrapping paper printing we have come up with the cheats answer - print the background in a kraft style. Obvious really :) There are many benefits to this. Read on for more information.
• Global Industry Analysts Inc predicts that the global market for stationery products will exceed $226 billion by 2020.
• The UK based Greeting Card Association market report for 2015 shows greeting cards were sold with a value of over £1.6 billion at retail and that the total value of single cards sold in the UK in 2014 stood at £1.39 billion, up 7.77%
Wow – those are impressive figures!
At A Local Printer we have seen our online customer base change from predominantly promotion and marketing print with some businesses printing to retail driven. One trend that is very heartening to see is the increase in letter writing stationery – after all, what is nicer than receiving a handwritten letter that someone has taken the time and effort to write.
Preparing for your January Sale need not be a nightmare. OK, so December is going to be a mad and busy month, but January deserves your attention to. Start planning for your New Year/January Sale now and it will certainly pay off.
Get ahead of the game. Preparation is key so get ready for your Sale as early as possible. Thinking about and planning how you will promote your Sale is as important as the Sale itself. For your Sale to be successful communication is paramount. Make sure your customers and prospects know that a Big Sale is imminent with email and website notifications, social media updates and of course, lots of visual stimulus like posters and banners.
Basket
All of all of the printed marketing products available, brochure printing is the one that has the opportunity to make the biggest impact. As a key element in the promotion and marketing tool box it is the single biggest opportunity to outline your key products and services, who and where you are and what your mission is. It can be formal or informal, but it must always be relevant to the audience that you are targeting – and you may have several. Firstly, it pays to think about your target audience and have a clear understanding of what they want. Consider age, gender and how your product or services can fulfil their requirements. 
If you are a designer looking for another way to make the most of all your beautiful designs it might be worth adding notepad printing to the mix. A set of notepads held together with a complimentary belly band makes for an eye catching retail item and taps straight in to the gift market. So what things should you consider when embarking upon printed notepad design?
Any present is lifted in to the stratosphere of delight when it is wrapped in luxurious metallic wrapping paper. A beautifully wrapped present with an elegantly tied bow as the finishing touch is a joy to behold. High Street stores offer a gift wrapping service at Christmas to showcase their products to the very highest standards, and gold or silver wrapping paper is often the paper of choice. However, metallic wrapping paper does not need to be limited to silver or gold, nor does it need to be limited to Christmas.
Ok, we know our website is all things to all people but don’t let that put you off! We have been delivering bespoke printing services since 1978 – which means that we are pretty good at understanding what our customers want and how to deliver it.
It’s time to look at what your business card can do for you. As a company that has been printing business cards for close to 40 years we have a few tips that we can pass on to get the best from your card. Not the actual printing and boards; that they have to be excellent goes without saying (or it should!) What we are going to share with you is some tips on guerrilla marketing and how your business card can help.
The opportunity to print your own postcards is too good to pass up. They are such a fabulous medium for getting your message right in front of the very people you want to impress – your prospects and customers. As a piece of direct mail the postcard is the one printed product that gets a welcome when it is delivered, as it generally goes hand in hand with an offer, a promotion, an event or something exciting newsworthy.
We are often asked if we can print wrapping paper on kraft paper - and the answer has always been no. Until now. Prompted by an obvious desire for kraft wrapping paper printing we have come up with the cheats answer - print the background in a kraft style. Obvious really :) There are many benefits to this. Read on for more information.
Preparing for your January Sale need not be a nightmare. OK, so December is going to be a mad and busy month, but January deserves your attention to. Start planning for your New Year/January Sale now and it will certainly pay off.
